Mevius Cigarettes: How Did It Become One of the Most Popular Cigarette Brands Worldwide?

I. Introduction Brand Background Overview Mevius, known initially as Mild Seven, is a prominent cigarette brand, Japan Tobacco (JT), introduced in 1977. The brand quickly gained a reputation for its smooth taste and relatively low tar content, catering to consumers who preferred a lighter smoking experience. Over the years, Mevius has become one of the […]