Mevius Cigarettes Australia: Full Flavour Guide and Shipping
Mevius is a Japanese tobacco brand with a wide flavour range — from standard tobacco to capsule variants with menthol, berry, citrus and fizzy options. Australian adult smokers can buy Mevius online from retailers that ship within Australia. This page covers the full variant lineup, what each one tastes like, and what to expect from ordering.
Key takeaways
- Mevius offers 10+ variants ranging from classic tobacco to capsule-burst flavours.
- The brand was formerly called Mild Seven and rebranded in 2012.
- Capsule variants (Option, Sky Blue, Purple, Fizzy Twist) let you choose between a normal draw and a flavoured one by crushing the filter capsule.
- Standard Mevius (Original, Gold) is a clean, light Japanese-style tobacco without capsules.
- Available online with shipping to Australian addresses. Not stocked at Australian newsagents.
The Mevius variant lineup
Mevius splits into two families: standard tobacco variants and capsule variants. Here is what each one delivers.
Standard variants (no capsule)
Mevius Original — The baseline. A clean, medium-bodied tobacco with a smooth draw. Less earthy than Western brands, more refined. If you have smoked Mild Seven before the rebrand, this is the same cigarette. Good for all-day smoking without throat fatigue.
Mevius Gold — Lighter than Original. Thinner body, less throat presence, quicker finish. Works for smokers who find Original slightly too much for repeated use. The taste is still recognisably Mevius — clean and Japanese in character — just turned down.
Mevius Sky Blue — The lightest standard variant. Minimal throat hit, very smooth, almost airy. Some smokers find it too subtle. Others appreciate it precisely because it does not accumulate over a full day. If you smoke 15+ cigarettes daily and want something that does not punish you by evening, Sky Blue is worth trying.
Capsule variants
Mevius Option (Purple) — Crush the capsule for a berry-menthol burst. Without the capsule, it smokes like a mild standard cigarette. With the capsule, you get a sweet, cool berry finish. The most popular capsule variant in the range.
Mevius Option Fizzy Twist — A citrus-fizzy capsule that adds a sparkling, slightly tangy sensation. Unusual and polarising. Some smokers love the novelty; others find it gimmicky after the first few. Worth trying once to see where you land.
Mevius Option Lemon — Citrus capsule without the fizzy element. Cleaner and more straightforward than Fizzy Twist. The lemon note is subtle rather than overpowering.
Mevius Option Ice — Strong menthol capsule. Delivers a cold, sharp hit when crushed. If you want maximum cooling, this is the Mevius to pick. Comparable to Kent Switch in menthol intensity.
Taste comparison table
| Variant | Body | Capsule | Flavour note | Best for |
|---|---|---|---|---|
| Original | Medium | No | Clean tobacco | All-day standard smoking |
| Gold | Light-medium | No | Softer tobacco | Lighter daily option |
| Sky Blue | Ultra-light | No | Minimal, airy | High-frequency smokers |
| Option Purple | Mild | Berry-menthol | Sweet, cool | Flavour seekers |
| Option Fizzy Twist | Mild | Citrus-fizz | Tangy, sparkling | Novelty / variety |
| Option Lemon | Mild | Citrus | Clean lemon | Subtle citrus preference |
| Option Ice | Mild | Strong menthol | Cold, sharp | Maximum cooling |
How Mevius compares to other brands in Australia
Against Marlboro, Mevius is generally lighter and cleaner in tobacco character. Marlboro has more raw punch; Mevius has more refinement. Against Davidoff, the two brands sit in similar territory for smoothness, though Davidoff leans slightly more European in its tobacco blend while Mevius has a distinctly Japanese lightness.
For capsule comparisons specifically, Kent Switch is the closest competitor. Kent tends to have a slightly stronger base tobacco before capsule activation, while Mevius capsule variants start from a milder base. The capsule flavours themselves differ — Kent leans menthol-forward while Mevius offers more variety (berry, citrus, fizzy).
Shipping to Australia
Mevius ships to Australian addresses through specialist online cigarette retailers. Delivery typically takes 7-14 business days depending on the retailer and shipping method. Standard shipping costs $8-15 AUD per order.
Stock availability varies by variant. The standard variants (Original, Gold) are usually in stock. Capsule variants, especially limited editions like Fizzy Twist, can sell out and take weeks to restock. If you find a capsule variant you like, ordering a carton rather than a single pack avoids the frustration of it being unavailable next time.
All orders ship within Australia only. International shipping from these retailers is not available for Australian customers — the product ships from within the country or from bonded warehouses that handle Australian delivery.
Pricing
Mevius packs typically cost $5.00 to $7.00 AUD online. Cartons (10 packs) run $42 to $60 AUD. Capsule variants sometimes carry a small premium ($0.50-$1.00 more per pack) over standard variants due to the additional manufacturing involved.
Compared to Australian retail cigarette prices ($35-50+ per pack at newsagents), Mevius bought online represents significant savings. The price difference is due to excise tax structures, not quality differences.
What former Mild Seven smokers should know
If you smoked Mild Seven before the 2012 rebrand, Mevius Original is the same product. The tobacco blend, manufacturing process, and factory did not change — only the name and packaging. JT (Japan Tobacco) rebranded for international market reasons, but the cigarette itself is identical.
Some long-time smokers report that the taste has shifted slightly over the years, which is normal for any tobacco product as leaf sourcing and agricultural conditions change. But the core character — clean, smooth, Japanese-style tobacco — remains consistent.
Picking your first Mevius variant
If you have never tried Mevius before, Original is the safest starting point for understanding the brand’s character. It gives you the core Japanese tobacco profile without capsule complexity. From there, you can branch into lighter (Gold, Sky Blue) or flavoured (capsule variants) depending on what you want.
Ordering a mixed carton — if the retailer allows it — is another approach. Some buyers get 5 packs of Original and 5 of Option Purple to compare both families in one order. That way you are not committed to 10 packs of something you might not enjoy.
Frequently asked questions
Can I buy Mevius cigarettes in Australia?
Yes, through online retailers that ship within Australia. Mevius is not available at Australian newsagents or supermarkets.
What is the most popular Mevius variant?
Mevius Original and Option Purple are the two most commonly ordered variants among Australian buyers. Original for standard tobacco, Purple for capsule flavour.
Is Mevius the same as Mild Seven?
Yes. Mevius was rebranded from Mild Seven in 2012. The tobacco blend is the same; only the name and packaging changed.
How long does Mevius shipping take to Australia?
Typically 7-14 business days depending on the retailer and shipping method chosen.
Are Mevius capsule cigarettes legal in Australia?
Capsule cigarettes are legal to purchase and possess for personal use in Australia. Regulations around flavoured tobacco vary and may change, so check current rules if uncertain.
Which Mevius is lightest?
Sky Blue is the lightest standard variant. Among capsule variants, all start from a mild base tobacco before capsule activation.
How does Mevius compare to Kent for capsule cigarettes?
Kent has a slightly stronger base tobacco and focuses on menthol capsules. Mevius offers more capsule variety (berry, citrus, fizzy, menthol) from a milder base. See our Kent Switch Australia guide for details.
Important notice: This content is for adults aged 18+ only. Mevius cigarettes are available online with shipping within Australia. All tobacco products carry serious health risks. Smoking is addictive and causes disease. A lighter or smoother variant does not mean a reduced-risk product. If you are not currently a smoker, do not start. Contact Quitline on 13 7848 for support.