Une icône culturelle : l'héritage du Marlboro Man dans la publicité

In the crowded world of 20th-century advertising, few figures stood taller—or smoked more iconically—than the Marlboro Man. He wasn’t just a cowboy on a billboard but a symbol of rugged individualism, masculine idealism, and Americana itself. Long after his last commercial aired, the Marlboro Man remains one of history’s most recognized advertising icons. But how […]