ESSE Cigarettes Price Guide Australia 2026 (AUD Cartons)

ESSE Cigarettes Price Guide Australia 2026 (AUD Cartons)

ESSE carton prices in Australia in 2026 sit on two steps: the three core lines at A$149.50 per carton and the two Double Applemint capsules at A$175.50 per carton. All figures below are recorded from the Soulssky product pages on the date of writing, with the regular price shown alongside the current price. Because Australian cigarette prices are among the highest in the world, the 10-pack carton is the unit most adults actually compare, and this guide lists every ESSE line currently recorded in the catalogue. Prices change, so each product page remains the reference.

Every ESSE carton price in one table

The current Soulssky catalogue records five ESSE lines. Each carton contains ten packs of super-slim cigarettes, and every line below appears on its product page with both a current price and a regular price. The table is the quickest way to compare the range in one glance; the sections after it explain how the two price steps came about and how ESSE sits against other brands in the same catalogue.

ESSE line	Carton size	Current price	Regular price
Esse Lights Super Slim	10 packs	A$149.50	A$230.00
ESSE Menthol (Mechanical Green) Super Slim	10 packs	A$149.50	A$230.00
Esse Change Mint Ice Blast 4mg	10 packs	A$149.50	A$230.00
ESSE Change Double Applemint Wine	10 packs	A$175.50	A$270.00
ESSE Change Double Applemint Orange	10 packs	A$175.50	A$270.00

The three A$149.50 lines are the core family: plain light, menthol, and mint capsule. The two A$175.50 lines are the fruit capsule pair, which is why the range splits into two clean price steps. Within each step the price is identical across the lines — the difference between them is flavour, not cost.

The image above shows the pack design of the Esse Lights Super Slim, the plainest and most widely recognised line in the range. The same slim body runs through every ESSE carton, so the visual difference between lines is mostly in the pack colour and the capsule markings.

Why carton prices matter in Australia

Australian tobacco excise has pushed single-pack prices to between roughly A$35 and A$55 for most brands, and the carton has become the standard unit for regular adult smokers. Comparing carton prices across brands is one of the most common searches in the category, which is why price guides like this one exist: they put the current record in one place. For ESSE specifically, the A$149.50 step is what most shoppers will meet first, since three of the five lines sit there. A carton of ten packs also means the per-pack figure works out below the single-pack range, which is the practical reason the carton is the unit adults compare when they look at the catalogue.

How ESSE prices compare with other brands

ESSE sits in the mid part of the catalogue. For comparison, the Marlboro cartons in the same catalogue range around A$130 to A$195 depending on edition, and Manchester cartons range around A$143 to A$162.50. Two published guides on this site cover those brands in detail: the Marlboro carton price guide and the Mevius 2026 price guide. The ESSE super slim range guide completes the picture with the flavour layout of the five lines. Read together, the three guides show where ESSE lands: not the lowest entry point in the catalogue, and not the highest, but a consistent two-step structure that is easy to remember.

The two price steps explained

The split between A$149.50 and A$175.50 follows the product structure, not the strength. The core lines — Lights, Menthol and Mint Ice Blast — share the same body and the same regular price of A$230.00. The Double Applemint pair, Wine and Orange, sit on their own step with a regular price of A$270.00. Both steps are shown in the table above with the current price and the regular price side by side, so the link between the two figures stays visible. If the catalogue adjusts either step, the product pages will show it first; this guide records what the pages showed on the date of writing.

The Esse Change Mint Ice Blast 4mg is the strongest mint line in the family and shares the A$149.50 step with the two plain lines. It is the line adults usually mention when they want the cold capsule finish at the core price rather than the fruit pair.

Price notes and how to read them

All numbers in this guide were recorded from the product pages on the date of writing. The catalogue can adjust prices without notice, so the product page is always the authoritative source for the current figure. Nothing in this guide is a price promise; it is a record. Adults who read guides like this one usually want the same thing: a clear snapshot of where the range stood, and a reliable way to confirm it before they rely on it.

ESSE price FAQ

How much is a carton of ESSE cigarettes in Australia?

In the current Soulssky catalogue: A$149.50 for Lights, Menthol and Mint Ice Blast, and A$175.50 for Double Applemint Wine and Orange, with regular prices of A$230.00 and A$270.00 respectively.

Why do the Double Applemint lines cost more?

The two fruit capsule lines sit on a separate price step from the three core lines, as recorded on their product pages. The higher regular price of A$270.00 is part of how the pair is positioned in the range.

Do ESSE cartons contain ten packs?

Yes. Every carton in the Soulssky catalogue is a 10-pack unit, ESSE included, and the per-carton figures in this guide are for ten packs.

Adults 18+ only. Smoking causes serious health risks — for support quitting, call Quitline on 13 78 48. Prices shown are a record from the product page at the time of writing and may change; always check the product page for current figures.