Best Asian Cigarette Brands in Australia: Double Happiness and Other Favourites

Best Asian Cigarette Brands in Australia: Double Happiness and Other Favourites

Asian cigarette brands have a devoted following among Australian smokers, and it is easy to see why. Names such as Double Happiness, 555 and Benson & Hedges carry decades of heritage, distinctive blends and packaging that stands out the moment you see it. If you are trying to decide which Asian brand to try next, this guide compares the most popular options available online at SoulsSky, using the live shop listings and real Australian-dollar prices. Every price below was re-checked against the store before publication. Adults 18+ only.

Why Asian cigarette brands are so popular in Australia

Asian cigarette brands built their reputation over generations. Double Happiness has been a household name across China and Southeast Asia since the early twentieth century, while 555 became one of the best-known cigarette brands in Asia despite its British roots. Australian smokers who grew up overseas, or who simply enjoy a change from local blends, often look for the same recognisable red, gold and blue packs they remember. What they find is a consistent style of tobacco: mostly Virginia-forward, smooth on the draw, and available in strengths that suit both lighter and more experienced smokers.

The other reason is value. Imported Asian brands are often priced below the premium local market, and with free Australian delivery from online shops such as SoulsSky, the whole carton arrives at your door without a trip to a physical store.

Double Happiness: the classic red-and-gold soft pack

Double Happiness is the brand most Australian smokers picture when they think of an Asian cigarette: a bright red soft pack printed with the double happiness character, a symbol of joy and good fortune. The Doble Felicidad Suave is the entry point to the range, and it lives up to the brand’s reputation for a strong yet smooth smoke. The blend is full-bodied enough to satisfy regular smokers while staying clean on the finish, and the soft pack keeps the classic look intact. At SoulsSky the current price is A$136.50.

For smokers who want the same heritage with a more refined edge, there is also the Double Happiness Soft Real, the Nanyang-market edition of the brand, priced at A$149.50. The “Real” label signals the original-style blend and presentation, and regulars describe it as a slightly fuller interpretation of the familiar Double Happiness character. You can browse the full range on the Double Happiness category page.

555 Signature Blue: the British-born Asian icon

555 began in London in the 1890s and went on to become one of the most recognised cigarette names in Asia. The Signature Blue is the modern take on that legacy: a smooth Virginia blend wrapped in a clean blue pack that still carries the brand’s famous numerals. It is the pick of many smokers who want an everyday Asian brand with a slightly more refined, milder profile than the boldest blends. The 555 Firma Azul is listed at SoulsSky for A$175.50.

Benson & Hedges: Gold and Special Filter

Benson & Hedges is another brand that travelled from Britain to become a favourite across Asia. Two versions are the most popular with Australian buyers. The Benson & Hedges Oro is the smooth, mellow choice with the recognisable gold pack, priced at A$130.00 — the most budget-friendly option in this line-up. If you prefer a fuller draw, the Benson & Hedges Filtro Especial 10mg delivers a more substantial 10 mg filter strength and sells for A$149.50.

Asian cigarette brands compared at a glance

Marca	Character	Pack style	Price (A$)
Doble Felicidad Suave	Strong yet smooth	Soft pack	A$136.50
Double Happiness Soft Real	Strong yet smooth, premium	Soft pack	A$149.50
555 Firma Azul	Smooth Virginia	Flip-top	A$175.50
Benson & Hedges Oro	Smooth and mellow	Flip-top	A$130.00
Benson & Hedges Filtro Especial 10mg	Fuller 10 mg filter	Flip-top	A$149.50

How to choose the right Asian cigarette for you

Start with strength. If you smoke regularly and want a bold, satisfying draw, the Double Happiness range is the natural first stop. If you prefer something milder and cleaner, 555 Signature Blue and Benson & Hedges Gold sit at the smoother end of the spectrum, while Benson & Hedges Special Filter 10mg fills the middle ground with its fuller filter strength.

Then consider pack style and price. Soft-pack fans will only find their preferred format in the Double Happiness line, since 555 and Benson & Hedges ship as flip-top boxes. On price, the range runs from A$130.00 for Benson & Hedges Gold to A$175.50 for 555 Signature Blue, so there is a sensible option at every budget. All prices on this page are the live SoulsSky listings in Australian dollars and include the site’s free Australia-wide delivery.

Where to find these brands online in Australia

SoulsSky stocks all five cigarettes covered in this guide and ships throughout Australia. The fastest way to compare current stock and prices is to open the Double Happiness category or visit each product page directly from the table above. Availability changes, so check the individual listing for the pack size you want before ordering.

Smoking and nicotine are harmful and addictive. This article is for information only and is intended for Australian adults aged 18 and over. SoulsSky does not encourage smoking; if you do not smoke, do not start. You must be 18 or older to purchase tobacco products, and delivery is subject to the site’s terms and age-verification policy.