Double Happiness vs 555: Two Asian Cigarette Classics Compared

Double Happiness vs 555: Two Asian Cigarette Classics Compared

Two of the most recognisable cigarette names in Asia, side by side: Double Happiness Soft and 555 Signature Blue. Both are in stock at SoulsSky, both carry decades of brand history, and both attract smokers who want a full-flavour smoke with real character. Yet they are different cigarettes in origin, strength, flavour and price, and the right choice depends on your taste and your budget. This comparison is written for adults aged 18 and over.

The short answer

Choose Double Happiness Soft if you want a strong yet smooth Chinese-style full-flavour smoke at the lower price of A$136.50. Choose 555 Signature Blue if you prefer a smoother, more refined British-style blend and are happy to pay A$175.50 for it. One is a bold classic; the other is a polished one. Neither is better across the board — it comes down to body versus smoothness, and price.

Double Happiness vs 555 at a glance

• Double Happiness Soft — A$136.50 — classic red-and-gold soft pack, strong yet smooth full-flavour blend.
• 555 Signature Blue — A$175.50 — blue pack, smooth Virginia-style blend with a lighter, more refined character.
• Price gap: A$39.00 per carton in favour of Double Happiness.
• Availability: both in stock at SoulsSky — Double Happiness Soft and 555 Signature Blue.

Two different brand traditions

Double Happiness takes its name from the double happiness symbol (囍), the paired Chinese character associated with celebration and marriage, and it has been one of the best-known Chinese cigarette brands for generations. 555 comes from the British State Express 555 line, whose triple-five name became a badge of quality across Asia and remains a familiar sight in shops and duty-free counters from Hong Kong to Singapore. What the two share is longevity: they are brands that Asian smokers grew up seeing, and both still carry a traditional, unapologetically classic feel.

Strength and flavour compared

This is where the two cigarettes really separate.

• Double Happiness Soft is described by SoulsSky as strong yet smooth. It delivers a firm tobacco body from the first draw — full, direct and warming — while staying smooth rather than harsh. Smokers who like a pronounced, traditional cigarette taste tend to gravitate to it.
• 555 Signature Blue sits on the smoother end of the classic spectrum. Its blend is lighter in body and more refined in the middle of the smoke, with a clean, mild character that makes it easier on the throat during longer sessions.

If you are used to light international blends, both will taste traditional — the Double Happiness because of its direct tobacco body, the 555 because of its polished, old-school smoothness. The practical difference is that the 555 feels lighter and more delicate, while the Double Happiness announces itself.

Price in Australia: A$136.50 vs A$175.50

At the time of writing, SoulsSky lists Double Happiness Soft at A$136.50 and 555 Signature Blue at A$175.50 — a difference of A$39.00 per carton. That is a meaningful gap for a regular smoker, and it makes Double Happiness the value pick of the two. The 555 commands a premium for its smoother, more refined character and its strong brand recognition; whether that premium is worth it depends on how much you value that style.

Which one should you buy?

• Choose Double Happiness Soft (A$136.50) if you want a strong yet smooth, full-flavour smoke at the better price, or if you are new to the brand and want the classic first.
• Choose 555 Signature Blue (A$175.50) if you prefer a lighter, more refined smoke with a premium feel, or if smoothness matters more to you than body.

If you are still unsure, start with the Double Happiness Soft: it is the lower-risk purchase at A$39.00 less, and its bold character is the easiest to judge on a first carton.

Where to buy in Australia

SoulsSky stocks both brands, and you can browse the full range on the Double Happiness category page. Order either pack directly from its product page — Double Happiness Soft or 555 Signature Blue — and confirm the current price, stock and age-verification requirements at checkout.

Final verdict

Double Happiness Soft and 555 Signature Blue are two classics that appeal to different smokers. If you want body, tradition and value, the Double Happiness at A$136.50 is hard to beat. If you want smoothness, refinement and a premium name, the 555 Signature Blue at A$175.50 earns its price. Match the pack to your taste and you will not be disappointed either way.

This article is intended for adults aged 18 and over. Smoking is harmful to your health: tobacco smoke causes cancer, heart disease and respiratory illness, and is addictive. Prices are in Australian dollars and reflect the SoulsSky listings at the time of writing; always confirm the current price and age-verification requirements before ordering.