Asian cigarette brands have a devoted following among Australian smokers, and it is easy to see why. Names such as Double Happiness, 555 and Benson & Hedges carry decades of heritage, distinctive blends and packaging that stands out the moment you see it. If you are trying to decide which Asian brand to try next, this guide compares the most popular options available online at SoulsSky, using the live shop listings and real Australian-dollar prices. Every price below was re-checked against the store before publication. Adults 18+ only.<\/p>\n
Why Asian cigarette brands are so popular in Australia<\/h2>\n
Asian cigarette brands built their reputation over generations. Double Happiness has been a household name across China and Southeast Asia since the early twentieth century, while 555 became one of the best-known cigarette brands in Asia despite its British roots. Australian smokers who grew up overseas, or who simply enjoy a change from local blends, often look for the same recognisable red, gold and blue packs they remember. What they find is a consistent style of tobacco: mostly Virginia-forward, smooth on the draw, and available in strengths that suit both lighter and more experienced smokers.<\/p>\n
The other reason is value. Imported Asian brands are often priced below the premium local market, and with free Australian delivery from online shops such as SoulsSky, the whole carton arrives at your door without a trip to a physical store.<\/p>\n
Double Happiness: the classic red-and-gold soft pack<\/h2>\n
![\"Doppeltes](\"https:\/\/soulssky.com\/wp-content\/uploads\/2025\/05\/\u6e05\u9664\u6c34\u5370\u751f\u6210\u9ad8\u6e05sku\u56fe-18.png\")
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Double Happiness is the brand most Australian smokers picture when they think of an Asian cigarette: a bright red soft pack printed with the double happiness character, a symbol of joy and good fortune. The Doppeltes Gl\u00fcck Soft<\/a> is the entry point to the range, and it lives up to the brand’s reputation for a strong yet smooth smoke. The blend is full-bodied enough to satisfy regular smokers while staying clean on the finish, and the soft pack keeps the classic look intact. At SoulsSky the current price is A$136.50<\/strong>.<\/p>\n For smokers who want the same heritage with a more refined edge, there is also the Doppeltes Gl\u00fcck Soft Real<\/a>, the Nanyang-market edition of the brand, priced at A$149.50<\/strong>. The “Real” label signals the original-style blend and presentation, and regulars describe it as a slightly fuller interpretation of the familiar Double Happiness character. You can browse the full range on the Double Happiness category page<\/a>.<\/p>\n 555 began in London in the 1890s and went on to become one of the most recognised cigarette names in Asia. The Signature Blue is the modern take on that legacy: a smooth Virginia blend wrapped in a clean blue pack that still carries the brand’s famous numerals. It is the pick of many smokers who want an everyday Asian brand with a slightly more refined, milder profile than the boldest blends. The 555 Unterschrift Blau<\/a> is listed at SoulsSky for A$175.50<\/strong>.<\/p>\n Benson & Hedges is another brand that travelled from Britain to become a favourite across Asia. Two versions are the most popular with Australian buyers. The Benson & Hedges Gold<\/a> is the smooth, mellow choice with the recognisable gold pack, priced at A$130.00<\/strong> \u2014 the most budget-friendly option in this line-up. If you prefer a fuller draw, the Benson & Hedges Spezialfilter 10mg<\/a> delivers a more substantial 10 mg filter strength and sells for A$149.50<\/strong>.<\/p>\n Start with strength. If you smoke regularly and want a bold, satisfying draw, the Double Happiness range is the natural first stop. If you prefer something milder and cleaner, 555 Signature Blue and Benson & Hedges Gold sit at the smoother end of the spectrum, while Benson & Hedges Special Filter 10mg fills the middle ground with its fuller filter strength.<\/p>\n Then consider pack style and price. Soft-pack fans will only find their preferred format in the Double Happiness line, since 555 and Benson & Hedges ship as flip-top boxes. On price, the range runs from A$130.00 for Benson & Hedges Gold to A$175.50 for 555 Signature Blue, so there is a sensible option at every budget. All prices on this page are the live SoulsSky listings in Australian dollars and include the site’s free Australia-wide delivery.<\/p>\n555 Signature Blue: the British-born Asian icon<\/h2>\n
![\"555](\"https:\/\/soulssky.com\/wp-content\/uploads\/2025\/05\/555.png\")
<\/p>\nBenson & Hedges: Gold and Special Filter<\/h2>\n
![\"Benson](\"https:\/\/soulssky.com\/wp-content\/uploads\/2025\/05\/\u5fae\u4fe1\u56fe\u7247_20260807170209_124_67.jpg\")
<\/p>\nAsian cigarette brands compared at a glance<\/h2>\n
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\n \nMarke<\/th>\n Character<\/th>\n Pack style<\/th>\n Price (A$)<\/th>\n<\/tr>\n<\/thead>\n \n Doppeltes Gl\u00fcck Soft<\/a><\/td>\n Strong yet smooth<\/td>\n Soft pack<\/td>\n A$136.50<\/td>\n<\/tr>\n \n Doppeltes Gl\u00fcck Soft Real<\/a><\/td>\n Strong yet smooth, premium<\/td>\n Soft pack<\/td>\n A$149.50<\/td>\n<\/tr>\n \n 555 Unterschrift Blau<\/a><\/td>\n Smooth Virginia<\/td>\n Flip-top<\/td>\n A$175.50<\/td>\n<\/tr>\n \n Benson & Hedges Gold<\/a><\/td>\n Smooth and mellow<\/td>\n Flip-top<\/td>\n A$130.00<\/td>\n<\/tr>\n \n Benson & Hedges Spezialfilter 10mg<\/a><\/td>\n Fuller 10 mg filter<\/td>\n Flip-top<\/td>\n A$149.50<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n How to choose the right Asian cigarette for you<\/h2>\n
Where to find these brands online in Australia<\/h2>\n