Cigarette Carton Prices in Australia 2026: 11 Brands Compared (AUD)

Cigarette Carton Prices in Australia 2026: 11 Brands Compared (AUD)

If you buy cigarettes by the carton in Australia, the first question is usually the same: how much am I actually paying, and how do the brands compare? Carton prices vary a lot across the brands sold at SoulsSky, from the budget end of the range to Japanese imports that sit at the top. This guide compares the current 2026 carton prices in Australian dollars for 11 popular brands, so you can see the full price picture before you decide. Prices below were checked against the live store catalogue in August 2026 and are for adults aged 18 and over only.

How to read cigarette carton prices in Australia

Across the brands on this site, a carton means 10 packs of 20 cigarettes — 200 sticks in total. The prices in this guide are carton prices in AUD. To work out the per-pack cost, divide the carton price by 10: a A$149.50 carton works out to A$14.95 per pack, and a A$175.50 carton to A$17.55 per pack. Keeping that simple calculation in mind makes the comparison table below much easier to read.

Cigarette carton prices compared: 11 brands (AUD, 2026)

Brand / Product	Carton price (AUD)	Per pack (AUD)	Style
Benson & Hedges Gold	A$130.00	A$13.00	Smooth classic full-flavour
Marlboro Red	A$149.50	A$14.95	Full-flavour icon
Benson & Hedges Special Filter 10mg	A$149.50	A$14.95	Full-flavour, 10mg
ESSE Lights Super Slim	A$149.50	A$14.95	Super slim, light
Double Happiness Soft Real	A$149.50	A$14.95	Asian classic, soft pack
Dunhill Blue 6mg	A$162.50	A$16.25	Smooth premium
Vietnamese Kent Switch	A$169.00	A$16.90	Capsule switch
Dunhill Red 6mg	A$175.50	A$17.55	Full-flavour premium
555 Signature Blue	A$175.50	A$17.55	Asian full-flavour
Winston Cabin Red	A$175.50	A$17.55	American-style smooth
Mevius Lights 8mg	A$188.50	A$18.85	Japanese smooth light

Budget tier: cartons under A$150

The most affordable carton in the current range is Benson & Hedges Gold at A$130.00 — a smooth, classic full-flavour option that undercuts the rest of the field by about A$20 per carton. Just above it, a cluster of popular brands sits at A$149.50: Marlboro Red, Benson & Hedges Special Filter 10mg, ESSE Lights Super Slim and Double Happiness Soft Real. If price per carton is your main consideration, this tier gives you the widest choice of styles — full-flavour, 10mg, super slim and soft pack — all at the same price point.

Mid tier: A$150 to A$170

Two brands sit in the middle of the price range. Dunhill Blue 6mg at A$162.50 is a smooth, premium-positioned carton that costs noticeably less than Dunhill's full-flavour Red line, which makes it the value pick inside the Dunhill family. Vietnamese Kent Switch at A$169.00 is the capsule option in this tier — crush the bead in the filter to switch between two flavour profiles, a feature you do not get on the plain full-flavour brands below it.

Premium tier: A$170 and above

At the top of the range you will find four cartons at A$175.50: Dunhill Red 6mg, 555 Signature Blue, Winston Cabin Red and the full-flavour premium options that share this price band. Above them all sits Mevius Lights 8mg at A$188.50, the most expensive standard carton in this comparison. Mevius is a Japanese-market brand known for a smooth, refined draw, and its price reflects that positioning.

Why carton prices differ between brands

Several factors explain the spread from A$130.00 to A$188.50. Import origin is the biggest one: Japanese-market lines such as Mevius and Vietnamese editions such as Kent Switch are imported products, and import sourcing, packaging and shipping all feed into the final store price. Brand positioning matters too — premium lines such as Dunhill and 555 sit at a higher price point than mass-market classics. Finally, format plays a role: super slim cigarettes such as ESSE use a different production line to standard king-size sticks, which is reflected in their pricing.

How to choose a carton by price and style

• Lowest carton price: Benson & Hedges Gold at A$130.00.
• Best value full-flavour: Marlboro Red at A$149.50, one of the most widely chosen cartons in the store.
• Smooth premium mid-price: Dunhill Blue 6mg at A$162.50.
• Capsule option: Vietnamese Kent Switch at A$169.00.
• Super slim: ESSE Lights Super Slim at A$149.50 — the lightest format in the budget tier.
• Premium full-flavour: Dunhill Red 6mg, 555 Signature Blue or Winston Cabin Red at A$175.50.
• Japanese smoothness: Mevius Lights 8mg at A$188.50.

Buying notes before you order

Prices on this page were checked against the live SoulsSky catalogue in August 2026 and can change without notice, so always confirm the price on the product page before ordering. Cartons are sold by the full carton of 200 sticks, and stock levels vary by brand — if a specific line shows as out of stock, the closest alternative in the same price tier is a practical fallback. For delivery details, including dispatch times and how orders are packaged, see the Australia shipping and delivery information page. For a wider view of what is in the store, you can also browse the Marlboro cigarette category or the full cigarette category.

Bottom line

For adult smokers comparing carton prices in Australia in 2026, the practical takeaways are: Benson & Hedges Gold is the budget pick at A$130.00; Marlboro Red is the value full-flavour choice at A$149.50; Dunhill Blue 6mg is the smooth mid-price option at A$162.50; and Mevius Lights 8mg is the premium Japanese choice at A$188.50. Pick the tier that matches your budget, confirm the live price on the product page, and check the shipping page before ordering.

18+ notice: Cigarettes are age-restricted products for adults aged 18 and over. Smoking is harmful to your health and causes serious disease; this page is for information only and does not encourage smoking or purchase. Please smoke responsibly and keep tobacco products away from children.