Buy ESSE Cigarettes by the Carton: A Practical Australian Guide

Buy ESSE Cigarettes by the Carton: A Practical Australian Guide

Buying ESSE cigarettes by the carton is the standard way regular Australian adult smokers shop, because the excise structure makes single packs expensive and the carton is where the real price comparison happens. This guide records the practical side of carton buying for the ESSE range: what a carton actually contains, the prices currently recorded in the Soulssky catalogue, and the checks worth making before a carton purchase. Prices change, so each product page remains the reference.

What a carton means for ESSE

A carton of ESSE is a 10-pack unit: ten individual packs of the same line, boxed together. The price shown on the product page is the carton price, not the per-pack price — that distinction is the most common source of confusion for first-time carton shoppers. When the page records A$149.50, that is the price for the whole carton of ten packs. Nothing in the catalogue is offered as a single pack; the carton is the unit of record, and the regular price is recorded alongside the current price on every product page.

Why the carton is the unit of comparison

Australian pricing keeps single packs expensive, so regular adult smokers compare at the carton level. The carton price is also the figure printed consistently across the catalogue, which makes cross-brand comparison straightforward: one line, one carton, one price. For the ESSE range, that means five lines and two price steps to remember, rather than a stack of per-pack figures. The carton is where the price conversation actually happens in Australia, and the product pages record both the current and the regular price for each line.

Current ESSE carton prices

Five ESSE lines are recorded in the current catalogue, split into two price steps. The table lists each line, its style character, and both the current carton price and the regular price as shown on the product pages.

Product	Style character	Carton price	Regular price
Esse Lights Super Slim	Plain, mild	A$149.50	A$230.00
ESSE Menthol (Mechanical Green) Super Slim	Menthol capsule	A$149.50	A$230.00
Esse Change Mint Ice Blast 4mg	Strong mint capsule	A$149.50	A$230.00
ESSE Change Double Applemint Wine	Fruit-mint capsules, wine	A$175.50	A$270.00
ESSE Change Double Applemint Orange	Fruit-mint capsules, orange	A$175.50	A$270.00

All prices are for a 10-pack carton. The core lines — Lights, Menthol and Mint Ice Blast — share the A$149.50 step, while the two Double Applemint fruit-capsule lines sit at A$175.50.

Checks worth making before a carton purchase

Carton buying works best when the basics are confirmed first. Read the current price on the product page, because figures change over time and the page is the reference. Check the strength and flavour character of the line — the range is not uniform: Lights is plain and mild, Menthol is cool, Mint Ice Blast is the strong mint, and the two Applemint lines are the fruit capsules. Confirm the regular price as well, so the record is complete. For adults comparing the five lines side by side, the ESSE super slim range guide is the fastest reference, with the same records in one place.

How ESSE cartons compare with other brands

At the two price steps, ESSE sits in the mid-range of the catalogue. Marlboro Red is also recorded at A$149.50 per carton, Manchester cartons run from about A$143 to A$162.50, and the higher Marlboro editions reach about A$195. The Marlboro carton price guide and the Mevius price guide are the closest references for cross-brand comparison, and both record current and regular prices the same way. For adults who already smoke another brand, those guides make the ESSE figures easy to benchmark.

Reading the range before you commit

If you are new to the brand, Esse Lights Super Slim is the plain, mild reference — the cleanest way to read the ESSE body. Menthol adds a cool capsule to the same body; Mint Ice Blast raises the mint to its strongest level; the two Double Applemint lines pair mint with fruit for a sweeter finish at the higher price step. The capsule lines offer two characters in one pack: plain until the capsule is crushed, flavoured after. The choice is about taste and routine, and every line records its price on the product page.

Carton Buying FAQ

How many packs are in an ESSE carton?

Ten. The carton is a 10-pack unit, and the price shown on the product page covers the full carton of ten packs.

Are single ESSE packs available in this catalogue?

The Soulssky catalogue records ESSE by the carton only; single packs are not offered, so carton prices are the figures to compare.

Which ESSE carton is the right first choice?

For adults new to the brand, Esse Lights Super Slim is the plain, mild reference. The capsule lines — Menthol, Mint Ice Blast and the two Double Applemint — add flavour on top of the same light body.

Adults 18+ only. Smoking causes serious health risks — for support quitting, call Quitline on 13 78 48. Prices shown are a record from the product page at the time of writing and may change; always check the product page for current figures.